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Take Two Minutes | |

Canadian Diabetes Association

The Take2Minutes campaign is part of CDA's effort to reach Canadians with a very simple massage: take 2 minutes to find out your risk of getting Type 2 Diabetes. The strategy (developed by Public Inc.) was wrapped around highlighting the fact that Canadians are more time served than ever and that the test itself only takes two minutes. This series of 3 videos got +180,000 tests completed!

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