Yesterday was the 4th anniversary of the horrific shootings at Sandy Hook Elementary School. How do we keep our kids safe in school? This campaign video urges us to know the signs of a person heading to violence in a very clever, eye-opening way. Viewers become engrossed in the sweet end-of-school romance, and miss the cumulative signs from an at-risk student on his road to committing an act of violence. This video has created both shock and skepticism in social media exchanges and is highly effective in creating awareness to extend the organization's reach. Sandy Hood Promise, founded by parents of the victims, has trained 1.5 million students, teachers, school officials and parents in just two years in their no-cost, research-based "Know the Signs" programs. By knowing the signs, you have the power to intervene and get help for that person, before a tragedy occurs.
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