Instead of employing the ever-popular animal rescue porn approach, the folks at The Animal Foundation shelter are using the venerable in-FUR-mercial to encourage us to adopt a pet. Who needs a chia pet, when a real live cat is so much more useful and entertaining. This adorable, pet-positive ad is so effective, it should probably come with a warning against impulse shopping.
Consider adopting a shelter pet. Comes with a lifetime supply of unconditional love!