One of the great features of the moving image: multiple stories can be projected at the same time. The power and effectiveness of this video comes from two stories, seen side by side, illustrating a larger narrative about privilege and maternal health. Style does so much for message here; the continuous take of the walking mother becomes extraordinary, as it runs in a time unlike the montage delivery of the first world Caucasian woman. And this highly composed message threads back into the race/walks that Every Mother Counts do in order to raise funds and awareness for maternal health around the globe.
Take action at Every Mother Counts - tell your story, volunteer, or tie up the shoes for a run/walk.