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Parents Are Out | 0:30 |

Planned Parenthood

Rather than force info on teens that don't want it, Planned Parenthood's NowUKnow campaign uses a story approach to initiate interest and promote opt-in text messaging, mixing story and education about unprotected sex and STDs .  This interactive campaign is focused on teens at risk in NYC and surrounding counties and encourages them to use more services at their local Planned Parenthood clinics.

Delve into a teen story – and learn more about this inventive campaign promoting protected sex, at

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