Meat Without Drugs

This campaign launch video combines great visuals with clear information about antibiotics, food production process, and the campaign’s goal – meat without antibiotics. Mutant, antibiotic resistant ‘superbugs’ is a terrifying prospect, but it’s only natural that the more pharmaceuticals introduced into ecosystems, the greater the chance of some nasty micro-biological evolution. Food systems are the epicenter of this cycle, and a definitive action consumers can take is to demand meat without antibiotics. Science and evolution is cool; eating meat with bugs that will invade our brains because of factory farming is uncool.