This campaign launch video combines great visuals with clear information about antibiotics, food production process, and the campaign’s goal – meat without antibiotics. Mutant, antibiotic resistant ‘superbugs’ is a terrifying prospect, but it’s only natural that the more pharmaceuticals introduced into ecosystems, the greater the chance of some nasty micro-biological evolution. Food systems are the epicenter of this cycle, and a definitive action consumers can take is to demand meat without antibiotics. Science and evolution is cool; eating meat with bugs that will invade our brains because of factory farming is uncool.
Take action at Meat Without Drugs and tell Trader Joe's to source meat that isn't raised with antibiotics.