ManTherapy.org

Men have a way of doing things, says Doc Mahogany. Therapy isn’t one of them. That’s the obstacle that this terse man’s man persona is trying to bridge. This PSA is part of a campaign to drive a targeted cohort to ManTherapy.org, a dynamic website tailored specifically to working men (25-55) who are the “least likely to receive any kind of support” and who also represent the highest number of suicide deaths in Colorado. The campaign is a good example of a private-public collaboration aimed at overturning the damaging mindset that mental illness is unmanly and weak. Importantly, the approach is humourous and honest about reaching people where they are.