Alzheimer’s & Related Dementias Association-A.R.D.A
Today is World Alzheimer’s Day and the theme this year is worldwide “Faces of Dementia”. Poignant and funny, this short takes us inside Alzheimer’s disease to raise awareness and funding for research for this South African nonprofit. I love how it builds on the absurdity of the situation to create both humor and discomfort. Finally, its ending really adds urgency and power.
Go Purple! Raise Alzheimer’s awareness today by wearing purple and helping to turn Facebook purple.