VH1 Save the Music

Today is World Music Day and we feature a cause marketing effort by the phone maker, LG, that is working to keep music in the lives of the next generation,  This fun, driving clip does a great job of placing us “into” the head of one boy, who dreams of drumming as he walks to school.  The problem it tells us, is that music programs are being cut at our schools. the pay-off is rewarding and we are left supporting the cause and the corporation, the end-goal of any good cause marketing video.